Modern Luxury is defined by the search for the unique. Ferrari provides this via its Tailor Made Programme which permits clients to personalize their vehicles so as to render them unmistakeably exclusive. Yet such customisation has antique roots dating back to Italy’s historic “atelier” tradition, as we discover visiting three of its finest exponents. Text by Andrea Bertuzzi, Photos by me.

 

www.giovannicocco.it/tearsheet/tofm-custom-coutur/